You’re my Air

image “You’re my air.” More than just my favorite line in Brown Sugar (2002).  This memorable line by Taye Digg’s character, Andre Romulus ‘Dre’ Ellis has resonated with me more recently after viewing a video entitled “The Truth”. This is a video of motivational speaker, Sean ‘Swift tha Barber’ Walker describing the secret to his success. (See Video here) Walker exclaims “when you want to succeed as bad as you want to breathe then you will be successful”.

“You are my air!” Let’s think about this statement.  In reference to the movie, its a clever way of saying “I need you to live or I can’t live without you. What is your air?

What’s YOUR Air???

Stop, Think About It! You don’t have to answer right now. What do you do by trade or profession that is innate? This skill or ability could easily be described as autonomic like the act of respiration, inhaling & exhaling oxygen; breathing. What do you do that is like breathing? What is your air? Its an autonomic response. You can’t live without. You need it to survive.  You live to breathe and breathe to live. 

I can attest that once you identify your own personal air, you will find a sense of purpose.  You will also find a center to focus upon in the midst of simply breathing.  I encourage you.  Yes, you!!! Identify your air.  Then sketch out a plan to take in more air.

© 2010, Tamara L. Floyd. All rights reserved. Contact for permissions to use/reprint any content.

My Black Is Beautiful Live Houston


My Black is Beautiful Brings It’s LIVE! Experience to the City of Houston for the First Time Ever—Saturday, September 11, 2010

Join Hip Hop Pioneer & Activist, MC Lyte & Houston Native and R& B Singer Leela James for My Black is Beautiful LIVE! event that is coming to Houston for the first time, September 11, 2010. Thousands of female attendees are invited to enjoy complimentary massages, manicures, facials, hairstyling and mini makeovers by the beauty experts of Pantene®, Olay® and CoverGirl® Queen Collection. The My Black is Beautiful initiative is a national movement created to celebrate African-­‐American beauty and encourage black women and girls to define and promote their own beauty standard. The event will feature performances from Hip-­‐Hop pioneer, MC Lyte, and R&B/Jazz singer, Leela James; as well as, the opportunity to participate in our national model search.

Auditions will take place during the day and eight (8) semi-­‐finalists will be chosen to advance on to the finals. The winner will be featured in a national ad campaign for the brand.

My Black is Beautiful LIVE arrives in Houston, TX on Saturday, September 11, 2010 from 11:00 a.m. to 5:00 p.m. at the Reliant Center, One Reliant Park, Houston, TX 77054. For tickets to this free event visit

For more information about the “My Black is Beautiful” campaign, please visit, join our Facebook fan page or follow us on Twitter at

Brand Management

2 Written By Tamara L. Floyd

Today, many people are using the term “Brand Management” very loosely.  But what is brand management?  Brand Management is the application of marketing techniques to a specific product, product line, or brand.  This phrase has been used more frequently with the commercialization of various social media website such as Myspace, Facebook, Twitter and the list goes on.  At the end of the day you should ask yourself what is your brand and what techniques are you using to managing this brand.

Kleenex vs. Tissue is the ultimate example of successful brand management.  Kleenex’s brand is so strong that a good percentage of American’s will ask for a ‘Kleenex’ vs. a ‘Tissue’ when they need to blow their nose.  Think about it.  A Kleenex is a tissue but tissue is not necessarily a Kleenex but for many; Kleenex is synonymous for tissue.  There are other similar examples of optimal branding.  By far Kleenex vs. tissue is the most universal in the American culture. 

As an entrepreneur, it’s important that you identify how you would like to be branded.  After this very important step, consistency is key.  Many self-employed individuals struggle not with consistent messages but too many messages.  Yes, I believe it is very important to have multiple revenue streams but it is equally important to find that something that bridges all your business ventures; which will monopolize your overall brand.  You are building a brand foundation.  Once that foundation is established you can very easier build on top of it. 

How are you managing your brand?

Contrary to popular belief, brand management is more than creating social media pages but can be a small piece of the puzzle.  There is a rumor going around that social media is free.  Okay, before I confuse you let me clarify.  Social media is free but in order to receive the best ROI (return on your investment) contract a marketing specialist.  Your marketing specialist can assist with managing and/or creating your social networking pages.   Social media is free but it is not cheap because it is very time consuming and not very effective if not utilized correctly.  These sites are changing daily it is for this reason that it is important to have a consultant that understands these change and help your company benefit from them.  You can easily turn your friends and/or followers into paid customers.  After identifying your brand, identify the purpose of branding.  If you are a store or restaurant owner, the purpose of branding is to obtain or retain customers.  You can use various social media websites to obtain a following of customers and encourage potential customers to follow by offering online specials.

Take Home Points

These questions will help you identify branding opportunities within your company.

1. What are you branding?

2. What is the purpose of brand management for your particular business?

3. What techniques are you going to utilize for effective brand management?

For more information visit my website:

© 2010, Tamara L. Floyd. All rights reserved. Contact for permissions to use/reprint any content.

How to Make Money with Social Media


Social media is more about making friends. It can be about making money as well. Financial analyst Clyde Anderson shows a jeweler the steps to take for a social media make-over to help grow his business.

For the First Time in Texas

27348_118404888_4963_n Join Lamar and Ronnie Tyler, Directors and Producers of You Save Me.
“You Saved Me” Free Screening and Discussion
Friday, July 30th at 7:30 pm (doors open at 7:00pm)
The Fountain of Praise
South Post Oak Campus
13535 South Post Oak Road
Houston, TX 77045